Avatar was given a $237 million + $9 million budget to work with. Over the time it’s been released it has made a gross revenue of $2,772,598,443. The $9 million extra was for the re-release of the movie as in a weekend it had turned over massive amounts of money.
Books
The movie itself was based on an already existing book. The book itself is about a confidential report into the biological and social history of the planet Pandora. Having this book already released would of helped the movie into being an already success.
Video’s Games
There is also a video game been made in 2007. It was released in every platform including iPhone thus maximizing marketing.
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